After consulting with alien experts and Lincos linguists, here are 5 Tips To Do A Good Job of Marketing to the Aliens Living Among Us: They have long attention spans, so use long copy. They respond to bursts of colors in the electromagnetic spectrum. They like humor. They like sweets, chocolate the most. They love a deal. So we created billboards using lincos, a language designed to be understood by any possible intelligent extraterrestrial life form. Combining this mathematical language with a bit of binary code, we were able to create the first ever advertisements to aliens. Watch the doc here.